GEORGIAN LIMBO
International tourism in the Caucasian nation has broken all records. Yet Georgia remains suspended between the Europe it aspires to join and an increasingly overbearing Russia. What if Tbilisi’s future depended on the war in Ukraine?
Georgia is experiencing a curious paradox: it is increasingly loved by tourists and increasingly disliked by a significant part of its own population, who would like to see it become more democratic and closer to Europe. In 2025, the country recorded an all-time high of 5.5 million international tourist visits (twenty years earlier, the figure was around 560,000). At the same time, the streets of Tbilisi have become the stage for one of the longest protest movements in the country’s recent history: since November 2024, pro-European demonstrators have gathered every evening in front of Parliament, and the protests are still continuing today. At the centre of the demonstrations is Georgian Dream, the ultraconservative ruling party that has been in power since 2012, accused of an increasingly authoritarian drift and, through the suspension of the EU accession process, of gradually drawing the country closer to Moscow.
The mythical land of the Golden Fleece, Georgia is roughly the size of Ireland and has a population of fewer than four million. Wedged between Russia and Turkey, it offers a remarkable concentration of attractions: ancient Orthodox churches and fascinating post-Soviet cities, but also a winemaking tradition stretching back thousands of years, a lively “Las Vegas” on the Black Sea, and a cosmopolitan capital reminiscent of Berlin. Visitors do not come only from Europe; many are from the Middle East, while large numbers also arrive from Russia. Following the 2022 invasion of Ukraine, tens of thousands of Russian citizens also moved to Georgia, bringing money and economic activity but at the same time placing considerable pressure on the property market. This has further fuelled resentment among a population that continues to regard Russia as an occupying power.
The relationship between Georgia and Russia is built on a contradiction that is difficult to resolve. Following the 2008 conflict and the consolidation of Russian control over Abkhazia and South Ossetia (around 20 percent of Georgian territory), diplomatic relations between the two countries were severed. And yet, economically, Russia remains a partner that is difficult to replace: Russian trade, tourism, remittances and capital help sustain Tbilisi’s struggling economy, marked by unemployment, low wages and widespread poverty. But Georgia’s predicament is not merely an internal political crisis. In recent years, relations with Brussels have deteriorated, while a stronger Moscow on the Ukrainian front would increase Russia’s ability to exert pressure across the Caucasus. The question, then, is unavoidable: does Georgia’s future also run through Kyiv?